Promotional items are a staple at most exhibitions and events today. The ballpoint pen is one of the most popular giveaways on such occasions. To make sure the ballpoint pen achieves the desired impact, a few key points have to be observed. In this tutorial, you will learn all about the workflow from vectorizing the logo to selecting spot colours and placing your logo.
Before starting to design ballpoint pens, there are a few things to consider. Thanks to their flexibility, pens make great promotional gifts. Due to the pen’s size, you only have a limited design area to work with. What is more, a special printing technique is employed to print on pens and this makes complex designs impossible. Therefore, it is recommended to print a company logo or brand image on pens. To make sure that the result meets your expectations, you have to follow a specific design workflow and observe the instructions from your print shop.